Search Engine Optimization by Watt Media

So you've got a great-looking, professional website…but nobody knows about it. Even the nicest site in the world doesn't mean much if people can't find it. There are many effective ways to promote your website, such as advertising your site on your business cards, brochures, and other literature, or doing direct mail campaigns.

You can also utilize the internet itself to drive traffic to your site. The growth of consumers' reliance on internet search engines makes Search Engine Optimization (S.E.O.) an excellent method to drive traffic to your website. Search Engine Optimization is a time-intensive, detailed process and we have the expertise necessary to improve your site’s ranking.

First, we analyze your website and look at its overall structure and content. Together, we will come up with key words you’d like to target, and then provide you with a ranking report to see how you currently rank for those key words. We will then create a strategy which includes content editing, some changes to the code of your site, increasing the number of links on other sites pointing to your site among other things.

SEO Step # 1 – Content. We will analyze the text on your site, and recommend changes where necessary. We may suggest adding a page or two, and can write the copy for you as well. Everything we do is focused on human visitors rather than search engines, but the end result will be an improvement in content for real visitors, and also in search engine rankings. We don’t spam your pages or do anything unethical.

SEO Step # 2 – Title and Meta Tags. It’s very important to make sure that all of your web pages have the necessary code that the search engines are looking for. Moreover, the code needs to be written in a way that is keyword rich and appropriate for each page. Our experts will take the time to look at every single page of your site and make sure that the code is done correctly and in a way which will give you the best search engine improvement.

SEO Step # 3 – Internal Link Structure & External Link Building. Another important factor when it comes to search engine ranking is the structure of your internal links. Is your site organized in such a way that it’s easy to navigate from one page to the next, or are visitors sometimes getting lost in a maze they can’t get out of? We will carefully look at your links and make the appropriate recommendations.

It’s also critical to have quality links outside your website pointing to yours. The emphasis here is quality, and we take the time to manually submit your site to other quality sites which over time will help your search engine rankings.

It is important to keep in mind that search engine optimization is something that takes time, and you should have a 6-12 month strategy for ranking improvement. At Watt Media, we will optimize your site for all the major search engines, including Google, Yahoo, and Bing, for both local and national exposure. We have proven results, and we continually obtain top-page search engine rankings, with many # 1 and top 5 rankings for many key words.